The tagline "God's Own Country" for Kerala Tourism was coined by Walter Mendez, the National Creative Director of Mudra Communications in 1989 at the request of the Tourism Department, Government of Kerala. The tagline was inspired by the state's natural beauty, its lush greenery, its backwaters, its hills, and its beaches. It is also a reference to the state's rich cultural heritage and its diverse religious traditions.
The tagline has been very successful in promoting Kerala as a tourist destination. It has contributed to raising awareness about the state's beauty and its numerous attractions and drawing in tourists from around the globe.
The tagline has also been credited with boosting the state's economy. The tourism industry is now one of the significant contributors to Kerala's economy.
Here are some of the reasons why Kerala is called "God's Own Country":
Its lush greenery: Kerala is known for its lush greenery. The state is home to many forests, including the Western Ghats, which are a UNESCO World Heritage Site.
Its backwaters: Kerala is also known for its backwaters. The backwaters are a network of canals, lakes, and lagoons that are located in the state's coastal areas.
Its hills: Kerala is also home to many hills. The hills are a popular destination for hiking, trekking, and camping.
Its beaches: Kerala also has many beautiful beaches. The beaches are a popular destination for swimming, sunbathing, and surfing.
Its rich cultural heritage: Kerala has a rich cultural heritage. The state is home to many temples, churches, and mosques. It is also home to many festivals, including the Onam festival, Kerala's most important festival.
Its diverse religious traditions: Kerala is a secular state with a mixed religious population. The state is home to Hindus, Muslims, Christians, and Jews. The tagline "God's Own Country" is a fitting description of Kerala. The state is a beautiful and diverse place with a rich cultural heritage.
It is no wonder that it is an extremely popular tourist destination across the globe.